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Floor Coverings Int’l. taps Warmup as preferred partner

February 11, 2010

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Warmup, a manufacturer of electric underfloor heating, has been named as Floor Coverings International’s (FCI) preferred supplier of electric radiant heating products. FCI have a national network of stores and consultants throughout the US, with plans for expansion this year.

Steve Duke, FCI’s vp of operations, said, “When searching for an underfloor heating partner, we were very impressed with Warmup’s award-winning products, customer service and emphasis on training. With the exponential growth in radiant heat, we wanted to give our customers the ability to choose the best electric underfloor heating money can buy.”

“The alliance between Warmup and FCI means that customers shopping for new flooring will get the very best,” said Sharon Mangino, Warmup Inc.’s general manager. “At Warmup, our network of local reps will be working with FCI staff and installers on product training. We are providing the consultants with our tailored sales materials to thoroughly arm them with the knowledge they need to professionally answer all their customers’ questions.”


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