Schedule At-A-Glance
FULL SCHEDULE
Monday, March 14, 2011
9:00-10:00 a.m.
Survive and Thrive in a Highly Competitive Market
Speaker: Aaron J Crowley, Crowley's Granite Concepts
Providing CEUs to Architects & Interior Designers About Natural Stone
Speaker: James Hieb, Marble Institute of America
Opening Keynote/Installation Featured Session: The 2011 TCNA Handbook
Presented by the Tile Council of North America
1:30–2:30 p.m.
Ceramic and Porcelain Tile vs. Stone Tile Installations: Similarities and Differences
Speaker: Gerald Sloan, National Tile Contractors Association
Architecture and Interior Design Featured Session: Lifestyle + Tile 2011
Speaker: Robin Avni, lifestyle topics, insights & trends
2:45–3:15 p.m.
Fabricator Economic Headaches – Lessons and Techniques Learned from Young Innovative Fabricators/Installers
Moderator: Duane Naquin, Stone Interiors
Confused about Impregnators & Penetrating Sealers - Here is Some Straight Talk
Speaker: Joe Salvo and Albert Salvo, Miracle Sealants
Sustainable Retrofits with Tile, Marble and Terrazzo
Speaker: Maria Viteri, AIA, LEED AP, International Masonry Institute
Practical Application of Tile Installation Standards
Speakers: Bob Daniels and Michael Byrne, Team of Flooring Inspectors, LLC
Designer, Sell Thyself: Editors Offer Advice on How to Get Into Ink
Speakers: Amy Elbert, Traditional Home; Others TBD
Ventilated Wall Systems: The Ultimate Green Surface Application
Speaker: Michael Johnson, Michael P. Johnson Design Studio; Others TBD
Economic Strategies to Boost Ceramic Tile and Stone Sales and Profits
Speakers: Donato Pompo, Ceramic Tile And Stone Consultants; James C. Gould, Floor Covering Institute, LLC; Stuart Hirschhorn, Catalina Research; Mitch Dancik, Dancik International
Sustainability: What It Is and How to Put It in to Practice
Speaker: Dr. Ephraim Senbetta, MAPEI Corporation; Shamil Baldeosingh, Florida International University
Tuesday, March 15, 2010
8:00–10:00 am
Stone Trends 2011
Speaker: Vince Marazita, Marazita & Associates
Fabricators Forum
Moderator: GK Naquin, Stone Interiors
Panelist: Tony Malisani, Malisani Inc;
8:00–9:00 am
Everything You Ever Wanted to Know About Membranes but Were Afraid to Ask
Speakers: Representatives from MMSA and NTCA
NTCA Contractors Forum: Part One
Speakers: Bart Bettiga, National Tile Contractors Association; Nyle Wadford, Neuse Tile Service; James Woelfel, Artcraft Granite, Marble & Tile Co.
Distributor and Retailer Featured Session: I Can See Clearly Now
Speaker: Jonathan Trivers, Marketing Wit and Wisdom
Maximizing Sustainable Tile, Marble, and Terrazzo Solutions with Masonry
Speaker: Maria Viteri, AIA, LEED AP, International Masonry Institute
9:15–10:15 am
Wholesale/Slab Distributors Forum
Moderator: Jonathan Zanger, Walker Zanger
Panelist: Rupish Shah, MS International; Others TBD
NTCA Contractors Forum: Part Two
Speakers: Bart Bettiga, National Tile Contractors Association; John Cox, Cox Tile, Inc.; and Jim Olson, National Tile Contractors Association
Water Dynamics In Showers
Speakers: Don Halvorson and Greg Mowat, Forensic Tile Consultants
Designing with Tile in the Kitchen and Bath: Trends from Coast to Coast
Speaker: Alena Capra, CKD, CBD, NKBA Certified Kitchen and Bath Designer
Strategies to Improve Market Share Over Competitive Products
Speaker: Patti Fasan, Professional Attention to Tile Installations
International Transportation / Customs Issues -Panel Discussion
Speakers: Mark D. Irwin, Savino Del Bene USA, Inc.; Rick Fantasia, Savino Del Bene USA, Inc.; Pietro Mancuso, Leonardi SpA
Tile's Role in Green Building in North America and Europe
Speakers: TBD
10:30–11:30 am
Specifying Ceramic Tile in Guestrooms: An Eco-Friendly, European Tradition Redefined
Speakers: Stacy Shoemaker, Hospitality Design, Others TBD
LEED for Schools and the Use of Floor Coverings
Speaker: Nick Gigante, AIA, LEED AP, NCARB, BRPH architects & engineers
1:30–2:30 pm
Architecture and Design Featured Session: Understanding the Synergy between Designers and Contractors
Speaker: Ali Azhar, Alive Design and Host, HGTV's Design on a Dime
Marketing and Branding Your Installation Business
Speaker: Mike Farrar, Farrar Design
2:45-3:45 pm
Stone Attachments – When to Adhere; and When to Anchor
Speaker: Chuck Muehlbauer, Marble Institute of America
Women in the Stone Business
Speakers/Panel: Chelsie Arnold, Marble & Granite; Rejeana Ellis, Affordable Stone Products Inc.; Nancy Epstein, Artistic Tile; and, Heidi Huber, SMG Stone Company
Avoiding Costly Failures from Moisture and Water Damage
Speaker: Mike Daniels, MAPEI Corporation
Tile over Tile Installations
Speaker: Representative of the National Tile Contractors Association
The Edge: The Latest Innovations in Tile
Speakers: Representatives of TCNA, Confindustria Ceramica; Patti Fasan, ASCER
You Can't Work Here With Your Pants Down to There: Working With Different Generations
Speaker: Linda Talley, Linda Talley & Associates, Inc
He Said - She Said
Speakers: Chip DuPont, FIIDA, FIDG, DuPont-O'Neil & Associates; Linda Corley, LCL Productions
Urban Myths in Green Building Use of Stone and Tile
Speakers: Fred L Jackson, Estudio Group LLC
Wednesday, March 16, 2011
8:00 – 9:30 am
Stone Featured Session: Internet Marketing Way Beyond Your Website
Speaker: Marty Gould, Focalize Now
8:00 – 9:00 am
Confessions of a Tile Industry Consultant
Speaker: David Gobis, Tile Consultant
Avoid Your Worst Nightmare: Protect Your Tile Company from Fraud and Theft
Speaker: Bart Bettiga, National Tile Contractors Association; Andre Hutchison, Dillon Tile and Stone
The Future of the U.S. Economy and of the Ceramic Tile Market
Speaker: Donato Grosser, D. Grosser and Associates, Ltd
From Chaos to Calm: Transforming Tile Stores Into Serene Showrooms
Speaker: Kim Bernard, Walker Zanger
Sustainability - Buzzword or the Next Big Thing?
Speaker: Dan Marvin, Florida Tile
9:15 – 10:15 am
Tile Underlayment Systems: A Revolution in Industry Standards and Practices
Speakers: Tom Duve, National Applied Construction Products, Inc.; Richard Goldberg, Procon
What Every Tile Contractor Needs to Know About Lawsuit Protection, Tax Reduction, and Estate Planning
Speaker: Larry Oxenham, American Society for Asset Protection
Ceramic Tile Specification: Facts, Myths & Tools
Speaker: Ryan Fasan, Professional Attention to Tile Installations
The Nine Essentials to Effectively Sell to the Affluent
Speaker: Christopher P. Ramey, Affluent Insights
Practical Marketing for Small Businesses: Improving Your Digital Visibility
Speaker: Christine Whittemore, Simple Marketing Now LLC
The New Normal
Speaker: Sara Gutterman, Green Builder Media
9:30–10:30 am
Digital Integration – A Fabricator's Perspective
Speaker: Duane Burke, Eco Breeze Inc.; Miles Crowe, Crowe Custom Countertops, Inc.
New Opportunities in Glass and Jadestone Surfacing Materials
Speakers: Evan Kruger, Nisa Surfaces, LLC; Nao Takahashi, Alpha Professional Tools; Jonathan Mitnick, CCS Stone, Inc.
10:30 – 11:30 am
Right-Sizing Their Homes and Your Business
Speaker: Gale Steves, Author, Right-Sizing Your Home
Environmental Ceramic Tile: Gray Area or Green?
Speaker: Patti Fasan, Professional Attention to Tile Installations
1:30–2:30 pm
Balconies, Decks and Exterior Installations
Speaker: Representative from Schluter Systems
Architecture and Design Featured Session: Color Directions: Twists. Turns and Trends
Speaker: Leatrice Eiseman, Eiseman and Associates, Inc.
2:45 – 3:45 pm
Introducing Social Media into Your Stone Company's Marketing Plan
Speaker: Sarah Johnson, Mktng Dept
Maintenance & Problem Solving 101 - What To Use, What To Know & Why
Speaker: Rod Sigman, Custom Building Products
Shareholder Disputes and their Impact on Family Businesses/Partnerships
Speaker: Duane Burke, Eco Breeze Inc.
Understanding Your Financial Rights with Customers
Speaker: William Maud, BBA, MACE, CHRD, ABD, Cer-Tile Designs
Preparing the Substrate for Swimming Pools: TCNA P602-11 New Method
Speakers: David Fatula and Brian Fitzpatrick, Oceanside Glass
Mosaics: Updating a Timeless and Inspired Art Form
Moderator: Edie Cohen, Interior Design
Speakers: David Palmer, Palmer Marble and Tile; Blake Goodwin, Artaic – Innovative Mosaic; Others TBD
Power Persuasion: Unleash Your Hidden Influence Skills
Speaker: Maura Schreier-Fleming, Best@Selling
Customer Retention Strategies
Speaker: Lisbeth Calandrino, Fabulous Floors Magazine
Living Ecologically – Sustainable Style with Stone and Tile
Speaker: Patricia Gaylor, Eco Interiors by Patricia Gaylor
Thursday, March 17, 2011
8:30–10:30 am
Journey from the Center of the Earth
Speaker: Joshua Levinson, Artistic Tile
NTCA Workshop Program: Live Demonstration of Tile Installation Techniques
Speaker: Gerald Sloan, National Tile Contractors Association
Connecting with Customers Online & Offline: Business Survival Guide
Speakers: Christine Whittemore, Simple Marketing Now LLC; Paul Friederichsen, BrandBiz
Will We Ever "Party Like It's 1999" Again?
Speaker: James E. Dion, Dionco Inc.
8:30–11:30 am
Stone and Tile Restoration - An Extension of Your Business
Speaker: John E Freitag, The Stone and Tile School
8:30–9:30 am
Selecting Flooring to Facilitate Aging in Place
Speaker: Glenda Gilmore Andes, PhD, CKD, CAPS, Designing for Independence, Inc.
10:30–11:30 am
Genuine Stone: A Natural Choice for Sustainable Design
Speaker: Joshua Levinson, Artistic Tile
New Business Opportunities for Tile Contractors: Tile Cleaning and Maintenance, Anti-Microbial Applications and Stone Cleaning and Restoration
Speakers: TBD
