Ceramic Tiles of Italy Trend Report: Fall/Winter 2009/2010
by Danielle De Vita
September 22, 2009
With more than
90,000 visitors from around the world set to attend, preparations for Cersaie
2009 have been completed. The four-day show has historically been a launching
pad for innovative new products.
Below is just a glimpse of what this year’s event will offer —
the latest designs before they hit the market.
Blue/Yellow
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| Pitrizza by Cerasarda |
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Green is not the
only color getting attention this season. Yellow and blue are also turning
heads on the runway and in the world of interiors. Yellow is commonly
associated with happiness, confidence, innovation and creativity, while blue is
calming, stable and spiritual. Integrating these colors into everything from
wardrobes to work places may help infuse positive energy into the current
economic situation.
Shapes
On the geometric
front, it is a battle between classic shapes and modern forms with both sides
coming out as winners.
Surfaces
When it comes to
texture, some tiles just beg to be touched. Whether on display at a trade show
or in a showroom, the first thing people do is run their hand over the surface.
From soft and silky to rough-hewn to grooved, the surface solutions are
limitless.
Great Outdoors
Porcelain, a material
pioneered by Italian manufacturers, is a widely popular product that can be
used both indoors and out. It is dense, smooth and impervious – with a water
absorption rate of .5 or less. Thanks to its physical properties, it is
frost-proof, slip-resistant and extremely durable. In addition, porcelain tile
is resistant to chemicals, thermal shock, UV rays, scratching, scoring and
wear, making it an ideal outdoor solution.
Burnished Metal
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| Palace by
Versace Home |
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As glitz is
giving way to the more subdued, product manufacturers are responding. This
season’s latest crop of metallics has a timeless appeal.
For more on the latest trends to be uncovered during the show,
make sure to visit www.tilemagonline.com for exclusive content.
To learn more about the show’s exhibitors and events, visit www.cersaie.it.
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