GranitiFiandre has been selected by the Commission of Italy for Shanghai World Expo 2010 to represent the country’s ceramic sector in the Italian Pavilion. The “Better City, Better Life” themed event to be held from May 1 – October 31, 2010, “anticipates the participation of over 200 countries and 70 millions visitors as it promote sustainable, urban development,” say expo organizers.

“GranitiFiandre proudly accepts this prestigious invitation to represent our country’s ceramic sector at the prestigious Shanghai World Expo. Our vast offering of sustainable and innovative porcelain tile products will be on display at the Italian Pavilion among the best of ‘Made in Italy’ products,” said Graziano Verdi, chief executive officer and managing director for the GranitiFiandre Group.

The Italian Pavilion — named The City of Man — was designed by Architect Giampaolo Imbrighi (group leader) and Studio Iodice to represent Italy’s traditional pluralism and regional customs. Products and materials on display will highlight “sustainable innovations by dynamic, Italian companies,” notes GranitiFiandre.