Roca Tile Group has opened a new corporate showroom in
Miami, featuring “the flair of European merchandising customized for American
needs.” The showroom focuses less on individual products than overall designs,
including color variations, combinations and formats that are designed to
inspire the consumer, the company notes. Products are shown on the floor, in
displays and on the walls for greater visibility. The company noted that its
other showrooms would soon be switching to this format.
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